Choice was founded in Jericho Agriculture and Industrial Park (JAIP)- Jericho,Palestine in 2015 as a hygienic products company, mainly wet wipes.
Despite the fact that Choice is newly established company, its founders are technically professional and ambitious and it is considered as the first local company in the class with a fully automated with high capacity production line.
The company contracted a formulation expert to prepare safe and effective formulas to be used for developing distinctive products for the target market.
The raw materials are carefully selected for production to create superior value for customers.
The location of Choice in JAIP area represents a strong point for the company to ensure both production and distribution efficiency. Choice has business relationships with partners in Jordan which represent an opportunity for the company to expand in other markets.
Choice Company is Considered the first in Palestine that is certified by the Palestinian ministry of health.Choice production line is a modern technically advanced production line that is supervised by local experts trained by professional European experts. Choice has been certified ISO 22716 on Feb,2018.